Indigenous company; British firms to boost Nigeria's fashion market

An indigenous firm, Time Tell Nigeria Limited, has signed a partnership agreement with two British companies – Grant of London wrist watches and Fruit of the Loom – to market their products in Nigeria and other West African countries.

This partnership with these two international brands is expected to fill any existing gap of quality of wrist watches fashion materials already existing in the Nigerian market.

Speaking to newsmen recently in Lagos to announce its official entry into the Nigerian market, the managing director, Time Tell Nigeria, Uju AbdulKadir said: "Nigerians are quality conscious people, but with the influx of low quality brands, people go the extra mile of travelling abroad to get quality brands. It has therefore become imperative to introduce an outlet in Nigeria where consumers can purchase quality brands with confidence."

Fruit of the Loom has been a major player in the apparel manufacturing business since 1851, delivering quality and value to its target market. Abdulkadir said the company is a global manufacturer of quality products including under wears, t-shirts, sweat shirts, socks, thermals among others.

Grant of London, the company owned by well-known gift industry businessman Michael Grant is an international dealer of wrist watches. She recalled that Britain's historic Royal Observatory Greenwich – home of Greenwich Mean Time (GMT) and the Prime Meridian line – awarded an exclusive worldwide licence to supply and distribute watches bearing its famous name to Grant of London.

AbdulKadir assured Nigerians of getting original Grant of London wristwatches and Fruit of the Loom apparels as the wristwatches come with a two-year warranty. She also added that these brands were targeted at every segment of consumers.

On the plans of extension, AbdulKadir said that an outlet had already been opened in Ibadan and plans were in place to ensure that other outlets were opened at other parts of Nigeria and West Africa. "Time Nigeria is keen to providing quality and value to Nigerians. With our good interpersonal relationship, we are posed to provide excellent customer service."