LG Partners Mercedes Benz on First Curved OLED Television

LG Electronics (LG), a global player in Home Entertainment and Consumer Electronics has introduced into the Nigerian Market, World's First Curved OLED Television.

The advanced Organic Light Emitting Diode (OLED) television is equipped with picture quality, stunning design and innovative technologies.
The LG CURVED OLED TV Model 55EA9800 was unveiled at the showroom of Mercedes Benz Automobiles, major distributor of Mercedes Benz Cars, located in Lekki, Lagos.

General Manager, Home Entertainment division, LG Electronics West Africa, Mr. Steve Ryu, said: "We are fully committed to bringing next generation technologies to the Nigerian market. The next-generation display technology and the advanced ultra-thin depth of 4.3mm comes with a unique curved design which represents a new era in home entertainment. It must be seen to be believed."

Featuring a gently curved screen and LG's own WRGB OLED technology, the CURVED OLED TV offers exceptional picture quality and an immersive viewing experience. The cutting-edge TV has been awarded the prestigious Red Dot: Best of the Best honor and is recognised by respected international product testing and certification bodies TÜV Rheinland, Intertek and VDE.
Also speaking at the event, Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani said: "Our groundbreaking CURVED OLED TV marks the beginning of a whole new era in home entertainment. Its IMAX-like curvature guarantees an amazingly immersive and comfortable viewing experience. Indeed, it is a point of pride that we were able to bring the CURVED OLED TV into the Nigerian market and we will continue to expand and improve our industry leading television technology."

LG curved OLED TV delivers a Peak Brightness that is comparable to the brightest large screen LCD TVs for TV, movie, and video content.
Commenting on the milestone achievement, Sales and Marketing Manager, Mercedes Benz Automobile services Limited, Mr. Donald Nwankwo, said: "MB Automobile is proud to be associated with the World's first CURVED OLED TV coming from the stable of LG Electronics. You all would agree with me that Mercedes Benz is known to be the leading premium brand in Nigeria's Automobile industry and globally. We believe having the LG CURVED OLED TV and Mercedes Benz range is a pointer to fact that both premium brands are known for providing top notch technological Products which we believe would create a whole new experience both at home as well as on the go."

With LG's WRGB OLED technology, the 55EA9800 features infinite contrast ratio with deeper blacks and brighter whites than a conventional RGB display. In terms of performance, LG CURVED OLED displays are superior. They are thinner, more efficient, and mind-bogglingly color accurate. Also, the screen delivers incredible color accuracy regardless of ambient light or viewing angle, LG said.

With 4.3mm thickness and weighing just 17kg, the CURVED OLED TV is simply stunning to behold. The breathtaking, modern design of the 55EA9800 features LG's forward-facing clear speakers that are incorporated into the crystal stand to deliver flawless audio with remarkable fidelity in the mid- to high-frequency ranges.

According to Ryun, "The OLEDs are vastly more energy efficient than plasma TVs. It's not even close. What's more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide." He said global demand for OLED TV is expected to grow to more than 7 million units by 2016, according to DisplaySearch.